Automover News: Rolls-Royce Motor Cars Ltd. Wednesday introduced a new variant of its Ghost model in India at a starting price of 30.5 million rupees ($620,865) to meet growing demand for its luxury sedans in Asia’s third-biggest auto market.

The company expects every third car it sells in India to be the new Ghost Extended Wheelbase, said Herfried Hasenoehrl, head of business development for India at Rolls-Royce.

The BMW AG unit has previously said it aims to sell more than 100 cars in India this year, up from the 80 it sold in 2010.

Mr. Hasenoehrl didn’t say how many units of the new model Rolls-Royce plans to sell in India. We are currently in the process of working on how we can and should expand this market. Growth in the number of billionaires in India has led to a spurt in demand for premium and luxury vehicles.

U.K-based Rolls-Royce sells luxury sedans from its two brands, Phantom and Ghost, in India. Its least expensive sedan sells for 27 million rupees in the Indian market.